The reality is that job ads as they currently exist don’t do much to engage potential employees. Many employers fail to take into consideration the fact that a job ad should be perceived as being persuasive, and instead use language that is overly formal and lacks emotion or enthusiasm. As a result, many job ads are quickly skimmed over by potential applicants and can even come across as uninspiring or even discouraging.
Why most job ads don’t work
There are a few reasons why most job ads don’t work. First, they’re often too long and full of jargon. This makes them hard to read and understand, which means that potential candidates will move on to something else. Second, they’re often boring. This is a turn-off for potential candidates, who want to see something that’s interesting and engaging. Finally, many job ads don’t really say much about the company or the role itself. This means that potential candidates don’t know what they’re applying for, and they might not be a good fit for the company. To resolve these problems, companies need to focus on creating shorter, more interesting job ads that give potential candidates a better idea of what the role entails and what the company is like.
“One of the best ways to attract top talent is to highlight your company culture in your job ad. Tell candidates what makes your organisation unique and why they would enjoy working there.”
Write a clear, concise headline
The headline is the first thing potential candidates will see, so make sure it accurately reflects the role you’re trying to fill. A good rule of thumb is to include the job title and a brief overview of the main responsibilities.
Get straight to the point
No one wants to wade through paragraphs of text, so get straight to the point and tell candidates what you’re looking for. Give them an overview of the key skills and experience you need, as well as any specific requirements for the role.
Use positive language
When writing your job ad, avoid using negative words like ‘must’, ‘required’ or ‘essential’. Instead, focus on the positive aspects of the role and what it can offer candidates. This will make your ad more attractive and encourage more people to apply.
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Highlight your company culture
One of the best ways to attract top talent is to highlight your company culture in your job ad. Tell candidates what makes your organisation unique and why they would enjoy working there. This will help you stand out from other employers and attract people who are a good fit for your business.
Include a call to action
End your job ad with a strong call to action that tells candidates what you want them to do next. For example, you could ask them to submit their CV and cover letter via email or fill out an online application form. Make it clear how you want them to apply so they can take the next step with ease.
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